Lindsay Lohan: New year in St. Barth

Lindsay Lohan in St. Bart, pics via her Twitter.Lindsay Lohan arriving in St. Barthelemy on 31st December 2009.
Lindsay attending Roman Abramovitch's New Year in St Barth.

"Lindsay Lohan is growing her apparel universe.

The starlet is set to expand her leggings label, 6126, to a full-fledged contemporary apparel line for fall 2010, with more lifestyle brand extensions planned for 2011. This will be in addition to her role as artistic adviser at Ungaro, a job that has drawn significant attention and controversy to the French brand.

Through her Twitter account, Lohan broke the news on Tuesday, posting: “i need MORE followers i am so sad about this, how can i tell everyone about my 6126 full collection COMING OUT! all clothing.”Earlier, Kristi Kaylor, principal in 6126 LLC in Beverly Hills, and Henri Levy, chief executive officer of Los Angeles’ DNAM Apparel, which will manufacture the line under license, spoke exclusively to WWD about the expansion.The fall 2010 apparel line will comprise 100 pieces (spring 2011 will be 150) wholesaling from $18 for basic leggings to $300 for a leather jacket. Average retail price points will fall between $100 and $150. The 6126 leggings currently retail from $68 to $120.

“It’ll be a young contemporary price point with contemporary styling,” said Kaylor, citing the still-weak economy. “We’re conscious of it in the sense that we have great price points and quality products. The vision is to offer customers something that they don’t have in the marketplace today, items that go back with leggings: blazers, dresses and tops.”As for advertising, Lohan filmed an episode of Bravo’s “Double Exposure,” set to air in January, in which two photographers covered her shooting 6126’s spring 2010 campaign. Some of those photos will be used to launch the apparel line.

Kaylor stressed Lohan has been a hands-on partner, working with designers in her apartment earlier this month and throwing a working lunch for the design team at E. Baldi restaurant in Beverly Hills.“She’s not a celebrity who lends her name to a brand,” said Kaylor. “She’s intimately involved from Day One. She picks fabrics. She looks at trims. She picks buttons. She doesn’t let anything go into production without trying it on.” Source: www.wwd.comSource URL: https://americanendeavor.blogspot.com/2010/01/lindsay-lohan-new-year-in-st-barth.html
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