We understand the world of the sneakerhead, and we love everything about it—but we're also the first to acknowledge that it can get weird. Weird like waiting in line overnight for a pair of shoes. Weird like skipping rent to buy a pair of Jordans. Weird like talking to dudes at parties about sneakers instead of going after models and bottles. But there are times when sneaker culture hits society at large, too, when normal people get a glimpse into our crazy world. Like when mom asks you if you're going to get "The Tiffany shoes." To help lock down the moments when sneakerhead culture crossed over into the mainstream we hit up Gary Warnett of crookedtongues.com. Gary has been in the sneaker game for years, and has been analyzing its effects on hip-hop, cool guy, and popular culture from the get, so it only made sense that we bring him on board for a history of sneakerhead culture crossing over...
Words by Gary Warnett
Jenny Gives Forrest a Pair of Nike Cortez
Sneaker: Nike Cortez
Year: 1994
Artist Brian Jungen Turns the Air Jordan Into Art
Sneaker: Nike Air Jordan XIII
Year: 1998
Michael Jackson's Sneaker Line Flops
Sneaker: L.A. Gear Billie Jean
Year: 1990
Batman Rocks the Air Trainer SC
Sneaker: Nike Air Trainer SC/Air Trainer III
Year: 1989
Chanel Collaborates on an Instapump Fury
Sneaker: Chanel x Reebok Pump Fury
Year: 2003
Mick Jagger Dons the Kidrobot x Nike Air Max 1
Sneaker: Nike Kidrobot Air Max 87
Year: 2007
Puma and Beat Street Sell Shoes Through Hip-Hop Cinema
Sneaker: PUMA States
Year: 1984
James Cameron Makes a Sci-Fi Sneaker
Sneaker: Reebok Alien Stomper
Year: 1986
DJ E-Z Rock Wears AF1s on the
"It Takes Two" Cover
Sneaker: Air Force 1
Year: 1988
Gucci Unknowingly Makes a Shoe for Hustlers
Sneaker: Gucci sneakers
Year: 1985
Gucci's mid-'80s sneaker design coincided with the crack era perfectly and became one of the flyest crossovers of all time. One-hundred-and-sixty-nine bucks for something so basic made this sneaker strictly for hustlers, and it's tough to fathom the tribulations of keeping a pair on your feet if you weren't a hard-rock individual. Jay-Z replicated them for his Reebok release nearly two decades later.
Ronaldo Takes on the Nike Safari Print
Sneaker: Nike Air Safari
Year: 2010
Fat Joe Licks His Sneakers on MTV Cribs
Sneaker: Nike Air Force 1 "White-on-White"
Year: 2002
Kanye West Gets a Signature Sneaker
Sneaker: Nike Air Yeezy
Year: 2009
The Beastie Boys Hire a Sneaker Pimp
Sneaker: adidas Campus
Year: 1993
Bob Marley Makes Adidas Cool
Sneaker: adidas SL 76
Year: 1980
DJ AM Becomes the Celebrity Sneakerhead
Sneaker: Nike Air Force 1 (and the rest...)
Year: 2003
Elton John Collaborates With Nike
Sneaker: Nike "Elton John"
Year: 1975
DJ AM and Turtle Go After Air Forces on Entourage
Sneaker: Nike "Fukijama" Air Force 1
Year: 2006
Bruce Lee Rocks Onitsuka Tigers
Sneaker: Onitsuka Tiger Mexico 66
Year: 1978
Sports Illustrated Spotlights Sneaker Crime
Sneaker: Nike Air Jordan IV
Year: 1990
Kurt Cobain Says Goodbye in Converse One Stars
Sneaker: Converse One Star
Year: 1994
The NBA Bans the Air Jordan 1
Sneaker: Nike Air Jordan 1
Year: 1985
Michael J. Fox Rocks Nikes From the Future
Sneaker: Nike Air Mag
Year: 1989
Run-D.M.C. Demands that Adidas Give Them One Million Dollars
Sneaker: adidas Superstar
Year: 1986
Spike Lee Defines Modern Footwear Marketing
Sneaker: Air Jordans
Year: 1986 onward
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