Tuesday, December 14, 2010

The 50 Greatest Sneakerhead Moments in Popular Culture



    We understand the world of the sneakerhead, and we love everything about it—but we're also the first to acknowledge that it can get weird. Weird like waiting in line overnight for a pair of shoes. Weird like skipping rent to buy a pair of Jordans. Weird like talking to dudes at parties about sneakers instead of going after models and bottles. But there are times when sneaker culture hits society at large, too, when normal people get a glimpse into our crazy world. Like when mom asks you if you're going to get "The Tiffany shoes." To help lock down the moments when sneakerhead culture crossed over into the mainstream we hit up Gary Warnett of crookedtongues.com. Gary has been in the sneaker game for years, and has been analyzing its effects on hip-hop, cool guy, and popular culture from the get, so it only made sense that we bring him on board for a history of sneakerhead culture crossing over...
    Words by Gary Warnett

    Jenny Gives Forrest a Pair of Nike Cortez
    Sneaker: Nike Cortez
    Year: 1994


    Artist Brian Jungen Turns the Air Jordan Into Art
    Sneaker: Nike Air Jordan XIII
    Year: 1998


    Michael Jackson's Sneaker Line Flops
    Sneaker: L.A. Gear Billie Jean
    Year: 1990



    Batman Rocks the Air Trainer SC
    Sneaker: Nike Air Trainer SC/Air Trainer III
    Year: 1989



    Chanel Collaborates on an Instapump Fury
    Sneaker: Chanel x Reebok Pump Fury
    Year: 2003



    Mick Jagger Dons the Kidrobot x Nike Air Max 1
    Sneaker: Nike Kidrobot Air Max 87
    Year: 2007



    Puma and Beat Street Sell Shoes Through Hip-Hop Cinema
    Sneaker: PUMA States
    Year: 1984


    James Cameron Makes a Sci-Fi Sneaker
    Sneaker: Reebok Alien Stomper
    Year: 1986



    DJ E-Z Rock Wears AF1s on the
    "It Takes Two" Cover
    Sneaker: Air Force 1
    Year: 1988



    Gucci Unknowingly Makes a Shoe for Hustlers
    Sneaker: Gucci sneakers
    Year: 1985

    Gucci's mid-'80s sneaker design coincided with the crack era perfectly and became one of the flyest crossovers of all time. One-hundred-and-sixty-nine bucks for something so basic made this sneaker strictly for hustlers, and it's tough to fathom the tribulations of keeping a pair on your feet if you weren't a hard-rock individual. Jay-Z replicated them for his Reebok release nearly two decades later.


    Ronaldo Takes on the Nike Safari Print
    Sneaker: Nike Air Safari
    Year: 2010



    Fat Joe Licks His Sneakers on MTV Cribs
    Sneaker: Nike Air Force 1 "White-on-White"
    Year: 2002



    Kanye West Gets a Signature Sneaker
    Sneaker: Nike Air Yeezy
    Year: 2009



    The Beastie Boys Hire a Sneaker Pimp
    Sneaker: adidas Campus
    Year: 1993



    Bob Marley Makes Adidas Cool
    Sneaker: adidas SL 76
    Year: 1980



    DJ AM Becomes the Celebrity Sneakerhead
    Sneaker: Nike Air Force 1 (and the rest...)
    Year: 2003


    Elton John Collaborates With Nike
    Sneaker: Nike "Elton John"
    Year: 1975



    DJ AM and Turtle Go After Air Forces on Entourage
    Sneaker: Nike "Fukijama" Air Force 1
    Year: 2006



    Bruce Lee Rocks Onitsuka Tigers
    Sneaker: Onitsuka Tiger Mexico 66
    Year: 1978



    Sports Illustrated Spotlights Sneaker Crime
    Sneaker: Nike Air Jordan IV
    Year: 1990



    Kurt Cobain Says Goodbye in Converse One Stars
    Sneaker: Converse One Star
    Year: 1994



    The NBA Bans the Air Jordan 1
    Sneaker: Nike Air Jordan 1
    Year: 1985



    Michael J. Fox Rocks Nikes From the Future
    Sneaker: Nike Air Mag
    Year: 1989



    Run-D.M.C. Demands that Adidas Give Them One Million Dollars
    Sneaker: adidas Superstar
    Year: 1986



    Spike Lee Defines Modern Footwear Marketing
    Sneaker: Air Jordans
    Year: 1986 onward



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